Game Development Reference
In-Depth Information
at once. Nearly everyone who has played The Sims likely got at least some
enjoyment from both creative home building and life role-play .
We know we want to target underserved market segments. But it's not
accurate enough to just look for empty segments because every segment
overlaps the others. To understand market segments more precisely, we
can use value curves .
A VALUE CURVE is a graph that compares games by rating them on the
different kinds of market value that they offer to players.
Value curves show us how to avoid competition and create uncontested
market space. They do this by analyzing where two games offer the same
values, and where they offer different values.
Let's look at an example. This is a value curve of the 1999 cyberpunk
action-RPG Deus Ex :
 
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