Game Development Reference
In-Depth Information
Chapter 8
Web Game Design: Basic Principles for
Growth and Revenue
In This Chapter
Conceiving and branding your game
Distributing, promoting, and licensing your game
Optimizing your web presence
Earning revenue from your game
As you saw in the previous chapter, web games have a large combined market, but are spread around the wider
Internet, making it tough for designers to find their audience. This chapter walks you through some key design
decisions that can help get your game in front of the folks most likely to enjoy it, and the steps you should take
to keep them there—and hopefully, paying for the pleasure of playing.
Conceiving and Branding Your Game
Because web gamers tend to be casual and young males, it's challenging to convince would-be players that your
game is for them, and is worth playing—if you can even find them. To help you increase your odds of both, the
following sections describe some design approaches that some of the better developers take.
Match Game Theme to Gameplay—or Wrap Gameplay
into a New Form
Players judge the games they are about to play from the very first loading screen, deciding second by second whether they should continue or
just click away to another page.
KIXEYE game designers Paul Preece and David Scott make a point that's generally applicable to all game
platforms, but probably applies most directly to web games—from the very point a player hits a game's site,
everything about the game should suggest the kind of gameplay it promises. Unlike iOS, on which a game must
first be downloaded from a descriptive App Store page, and unlike Facebook, on which players become aware of
most games through descriptive ads and friend updates, many web gamers will randomly visit a game's site with
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