Game Development Reference
In-Depth Information
Kongregate's Most Important Monetization Features
Kreds, the site's internal currency, can be used to purchase in-game items and is also where Kongregate earns
most of its money. “Games with micro-transactions do really well on Kongregate, and we also share ad reven-
ue,” says McClanahan.
Read more about Kreds at kongregate.com/kreds .
Prepaid Kreds cards can be bought at Kongregate's owner GameStop, along with major retailers like Wal-
greens, CVS, and 7-Eleven. And as we discussed with the Ultimate Game Card earlier in this chapter, having a
prepaid card available in retail stores makes it easier for gamers to spend money on your games—especially if
they don't have credit cards and Paypal (as younger gamers likely won't).
Mistakes Developers Often Make When Submitting to
Kongregate
“The first mistake is forgetting the fun—they might spend months creating a well-crafted, bug-free, fairly pol-
ished game that's simply not fun to play. It's usually much better to focus on first making a fun core mech-
anic, then building a game around that,” says McClanahan. “The second big mistake is simply a lack of pol-
ish—confusing interfaces, lack of a mute button, unbalanced levels, over- or under-tuned bosses, lack of key
remapping, and so on. There's a lot of basic stuff that players come to expect from a game on Kongregate, and
developers shouldn't ignore these expectations while striving for a high user rating.”
Advice for Developers Submitting to Kongregate
Take risks and be unique: “[In] the free-to-play Flash gaming world, there's a lot of variety in game mechanics.
You can spend an hour playing several different games, and those games might have completely unique mech-
anics not found in bigger games with higher production values,” says McClanahan. This is because Flash game
developers can afford to take risks—they can create a neat little game within a few days and upload it to Kon-
gregate, and if it's fun, it'll gain exposure and traffic. If it fails, no big deal. A lot of Kongregate players also
play console games, and they don't just play games on Kongregate because they're free—they play on Kon-
gregate because the gaming experience is different and unique.”
Where to Get More Help from Kongregate
“If you have a game with micro-transactions, submit it to Kongregate and we can take a look, and make revenue
optimization suggestions as well as provide general feedback,” says McClanahan. “I personally spend a lot of
time working with developers on sponsored games. We don't have a ton of time to coach developers on games
early in their development cycle, but I'm usually available over IM to give developers feedback and potentially
a sponsorship offer.”
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