Game Development Reference
“Besides making payments frictionless and fun, I'd suggest considering multiple revenue stream concepts,
such as advertising-based, downloadable add-ons, rare resources, performance and appearance enhancing
goods, services allowing for more control over gameplay and personalization, player-to-player payments, and
Reward Players for Paying
“Gamer payments are a reward to the developer. How does the game reward the paying player? If a player pays,
will it improve the experience so that the player will consider paying again? Also, will the paying player still
enjoy the game without payments?” asks Pidgeon. Further, he adds, “A game session should be rewarding and
should lead to another, and this should be true whether or not a player is paying.” Because whether or not they
pay, players who keep returning are more likely than not to eventually pay.
Pitching Publishers: Who Buys/Publishes
Indie Games, Why They Do, and What You
Can Expect to Earn
A number of major websites and companies publish indie/third-party web games—among them are Gamehouse,
Mochi Games, Flash Game License, Miniclip, Addicting Games, Big Fish Games, and Armor Games. These
are surveyed in greater detail in Appendix A, “Resources for Designers.” For now, let's have an in-depth con-
versation with a market leader in web games—Kongregate.
Publisher Profile: Kongregate.com
The following are some key stats about Kongregate:
Web address for developers: developers.kongregate.com.
Monthly visitors: 15 million, about 5 million from the United States (according to Kongregate, citing
Key demographic stats: “Our registration data and surveys show us having an average age of about 20
and that we're about 85 percent male,” says Kongregate co-founder Emily Greer, who adds that the site
has strong overlap with hardcore gamers. “In Comscore we index on console ownership and game pur-
chasing at almost exactly the same rates as IGN and GameSpot.”
Gamestop.com gets 4.2 million monthly visitors.
Site snapshot: Along with skewing toward hardcore gamers (who are mostly young and male), Kon-
gregate (see Figure 7-5 ) is owned by video game and software retail chain GameStop, which also has a
large presence online and has a prominent link to the web game portal.