Game Development Reference
Figure 4-9: AppData's top gainers leaderboard (June 2012). Copyright 2012 Inside Network Inc., a division of
WebMediaBrands. All rights reserved. Reprinted with permission from AppData.com.
NOTE Justin Smith's next Inside Virtual Goods report, co-written with Charles Hudson, will be available
for order in Fall 2012 at www.insidevirtualgoods.com.
Here are the key points we covered in this chapter:
Know your market. Identify the ideal audience of your game, and precisely target it with Facebook ads.
Design for long-term aspiration. Communicate what players can do with your game 3, 6, and 12 months
down the road, and they're more likely to become dedicated, regular players.
Encourage viral growth by encouraging valuable sharing. Design content to be shared on Facebook walls.
Player customizations are good; user-generated content is even better.