Game Development Reference
In-Depth Information
Figure 4-5: Multiple option payment wall
It's important to present as many of these payment options as possible in the payment window, so that cus-
tomers have many options to choose from. Make it as easy as possible for players to give you their money.
Offer Short-Term Virtual Goods Discounts, but Don't Go
Many developers boost their monetization rates by giving short-term discounts on their virtual goods, generally
on Friday and the weekend, when players have more leisure time to play and pay. But you need to provide dis-
counts in moderation, even if they give you a nice short-term revenue boost.
It will usually take some trial and error to optimize discounts with strong overall earnings.
If discounts are too frequent, many players will take advantage of the discount, but then not monetize at all,
as they wait for the next discount offer to pop up.
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