Game Development Reference
In-Depth Information
What Venture Capitalists Nabeel Hyatt
and Jeremy Liew Look for in a Game
Project
Venture capitalists Nabeel Hyatt and Jeremy Liew look for a few key items in game projects they want to fund.
These include:
• Good user retention, especially day one retention toward 60 percent.
• The ability to answer two questions regarding the potential for making a game with explosive
growth—“Why you?” and “Why now?” A willingness to state your weaknesses up front, while knowing
your strengths.
See Chapter 15, “Is Your Game Ready to Get VC or Crowdfunding?” for more information.
How to Pitch Your Game Project on
Kickstarter
To pitch your game on Kickstarter, you first need to create a video that tells the story of your project, establishes
the game's premise, and clearly describes what you need to complete it. Don't be shy about promoting your
Kickstarter venture, and create a viral social media campaign that targets your ideal fan base. If you're a new
developer, have a playable demo to show off. Create a reward structure that makes economic sense for you and
the pledgers. Be transparent with your backers; let them know how the project's going, for good and ill.
See Chapter 15, “Is Your Game Ready to Get VC or Crowdfunding?” for more information.
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