Game Development Reference
In-Depth Information
iOS Games: Design Principles for the
Platform
Like Facebook and the Web, iOS games have their own unique design principles. To begin, design for games
with short play sessions, so people can play anytime and anywhere they want to have fun. Add emerging com-
plexity to the game, so short play sessions become longer and more frequent. And add a social sharing compon-
ent, so players can tell their friends what they love about the game on Twitter and Facebook. Design iOS games
to take advantage of the iOS unique strengths: the touchscreen, accelerometer, voice mic/audio, location-based
detection, and so on.
See Chapter 12, “iOS Game Design: Basic Principles for Growth and Revenue,” for more information.
iOS Games: Design Principles Through
Analytics
Treat the user data generated by analytics as part of the design process. Analytics can't tell you when a player
is having fun, but it can tell you how deeply they're engaging with the game, which is about the same thing.
Release an early build of your game to a few hundred or a few thousand users, capture their gameplay inform-
ation, iterate, and then release to a few hundred/thousand more. Keep gathering user data and keep improving
the game based on it.
See Chapter 12, “iOS Game Design: Basic Principles for Growth and Revenue,” for more information.
iOS Games: Design Principles for
Monetizing Goods
To successfully monetize your iOS game, you'll want to frequently display the virtual goods your players can
buy and give them plenty of opportunities to buy them. Offer regular, limited-time discounts or sales on special
items to help get your players in the habit of checking for deals. To prevent complaints and encourage continu-
al play, make sure that some of your free in-game items are better than the ones players can buy with in-app
purchases. Consider selling virtual currency instead of virtual goods; then, you can adjust item prices as needed
and avoid the app approval process that comes from adding new items.
See Chapter 12, “iOS Game Design: Basic Principles for Growth and Revenue,” for more information.
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