Game Development Reference
In-Depth Information
Future Trends Web Game Designers
Should Watch for and Take Advantage Of
Advertising-based payments and secondary markets will gain more acceptance as ways for developers to make
money. HTML5 is the future of web game development, but Flash still has many years of life left in it. As 3D
graphics quality for the web improves, more hard-core gamers will play there. Twitter remains a great, unex-
ploited sharing and promotion platform for web game developers. Keep an eye on Google+ and Chrome, but
keep in mind that they'll probably remain a smaller market for web and Facebook games in the short to mid
term. Web games that enable asynchronous multimedia sharing will also likely become big, as will web-based
app stores. Look to large publishers and investors to support and help finance your indie games, because many
of them are already actively doing so.
See Chapter 10, “Future Trends and Opportunities for Web Gaming,” for more information.
iOS Games: How Large the Market Is and
How Much You Can Expect to Make from
The current market for iOS gaming is about 110 million players. Gamers aged 25-34 spend the most money on
freemium mobile games. In a survey of iOS game developers, only 15 percent reported earning lifetime revenue
between $100,000 and $10 million, and just 4 percent between $1 and 10 million. However, independent deve-
lopers dominate the iOS game market, making 68 percent of the most successful titles.
See Chapter 11, “Quick Survey of the iOS Game Market,” for more information.
iOS Games: How to Find Players and Get
Them to Pay
Unless you're going after a very specific niche market, your iOS game should be free to play and monetized
with in-app payments. Although costly, targeted advertising is an important way to drive installs of your game.
However, avoid offer walls, which generally don't attract paying players.
See Chapter 11, “Quick Survey of the iOS Game Market,” for more information.
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