Game Development Reference
In-Depth Information
• Every game has about 70 percent similarity to the games that came before it—the challenge is highly
evolved design.
See Chapter 5, “Facebook Design Lessons from KIXEYE and 5th Planet Games,” for more information.
Facebook Game Design Lessons from 5th
Planet's Robert Winkler
Robert Winkler of 5th Planet offers the following game design lessons:
• Differentiate your game with great art and music; just be economical about how you create these assets.
• A text-heavy game can work on Facebook, if you have hard-core fans who enjoy reading and sharing
with other players.
• Drive viral growth with timed group experiences, such as boss battles, which encourage active players to
invite their friends and fellow players to join them in the experience.
• Business advice: Get a lawyer early on, because social gaming is still the Wild West, and you'll need one.
See Chapter 5, “Facebook Design Lessons from KIXEYE and 5th Planet Games,” for more information.
Features You Should Consider in Future
Facebook Games
When designing or developing for Facebook games in the future, consider cross-platform games that use Face-
book Connect and games that play well with mobile, especially games with shareable, user-generated content.
See Chapter 6, “Future Trends and Opportunities for Facebook Games,” for more information.
Web Games: Who Will Pay to Play Your
Game?
Paying customers for web games are mainly between 20 and 45 years old, skewing slightly female. Big spenders
tend to be in North America, Europe, and parts of Asia (particularly in South Korea).
See Chapter 7,”Deep Dive into Web Gaming: Who Plays, Who Pays,” for more information.
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