Game Development Reference
In-Depth Information
Games That Do Best on the Web
For the Web, the games that do best include genres targeted at specific demographics. For example, match-three
puzzles for women, dress-up games for younger girls, and shooter/action/strategy games for young males. Hy-
brid games that combine genre elements or add a twist to popular gameplay features tend to do well by attracting
multiple demographics.
See Chapter 2, “iOS Versus Facebook Versus the Web: What's the Right Platform,” for more information.
Facebook: Games That Will Do Well in the
Near Future
In 2012-2013, puzzle/arcade games will probably be most popular, whereas casino games also have a lot of po-
tential for indie developers.
See Chapter 3, “Facebook Games: The Users, the Money, and the Major Players,” for more information.
Facebook: How to Determine a New Game
Is Probably Successful
To determine whether a Facebook game is successful, look for growth and/or strong daily user activity after
three months. Also, look for a solid user base of daily users that can support the studio's development team.
See Chapter 3, “Facebook Games: The Users, the Money, and the Major Players,” for more information.
Facebook: How Many Paying Players Can
You Expect?
How many players will pay for your game? Between 1-3 percent is typical, whereas 5-9 percent is very good.
Among your paying players, about 10 percent are generally whales , paying more than $20/month. A well-de-
signed, well-monetized Facebook game will earn 50 cents to 1 dollar in ARPU per monthly player.
See Chapter 3, “Facebook Games: The Users, the Money, and the Major Players,” for more information.
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