Game Development Reference
The Most Important Monetization Features on Armor Games
Armor Games has two key monetization features. First is a premium content system that developers can use to
sell items in-game. Second, Armor Game licenses content from game developers on its platform.
How Much a Developer Can Expect to Make
From a moderately successful game, a developer can expect to make anywhere from $22,000 to $50,000, de-
pending on how they market it and the shelf life of the game (which is usually contingent on the developer
adding new content and features throughout its lifespan).
Where to Get Advice and Guidance from Armor Games
Team member Justin often reviews games and gives feedback. You can contact him at this address:
back on your game.
Developer's page: www.mochigames.com/developers/
Monthly visitors: 910,000, 230,000 from the United States
Key demographics: 57 percent of the visitors are 17 and under; 64 percent are female; 55 percent have
a household income of $25,000 to $50,000.
Site snapshot: A leading ad provider for web games. Since Mochi primarily hosts games embedded
across many sites, total visits to the main site are not a full reflection of total usage. In 2010, the Chinese
online game publisher Shanda bought Mochi, increasing its potential to reach the Asian market.
flashgamelicense.com (or fgl.com)
Developer's page: www.fgl.com/signup.php?type=developer
Monthly visitors: N/A
Key demographics: N/A
Site snapshot: Not a game publisher in the sense of the other sites on this list, Flash Game License does
exactly what its URL suggests. It licenses games submitted by developers to a portal or website. Best
of all, developers and the sponsors who find each other on the service can carve out a deal as they see
fit—FGL takes a commission for helping both with the matchmaking.
Developer's contact: email@example.com
Monthly visitors: 23 million, 6.1 million from the United States
Key demographics: 45 percent of its visitors are 17 and under; 32 percent are between 35 and 45 years
old; 60 percent are female; 42 percent have a household income between $25,000 and $50,000; 38 per-
cent have an income between $50,000 and $75,000.