Game Development Reference
In-Depth Information
That is, monthly users in the six figures.
Poorly Networked Games
Just as all the top Facebook games heavily leverage the platform's social sharing features, most successful
games emphasize gaming interaction between players. Very few, if any, games on Facebook are played on a
solitary basis. Even games that were primarily solo on other platforms, such as Tetris and Bejeweled, have been
re-designed to emphasize player-to-player competition through leaderboards, live matches, and other features
that emphasize the fun of playing the game with (and against) others on Facebook.
Reviewing What Works and What Doesn't
in Web Games
For this section, I spoke with experts from two of the larger web game publishers—Colin Cupp, Product Mar-
keting Manager with Mochi Media, and Greg McClanahan, Director of Games and Achievements with Kon-
gregate. Although their insights are most directly related to their respective companies' platforms, both pub-
lishers are large enough that they also apply to web games in general. That both of them mostly publish indie/
low-budget games also points to the fact that the web is particularly well suited to grassroots, DIY developers.
CROSSREF You can find more information on Mochi Media and Kongregate in Chapter 7.
What Works Best in Web Games
First, starting with what works best on the web…
Demographic-Specific Genres
Colin Cupp of Mochi Media says, “Genres tend to map to specific audience types. For example, match-3
puzzles, such as Jade Monkey, tend to be really popular among women; the dress-up genre is popular with
younger girls; and shooter/action genres, such as SAS: Zombie Assault 3, Raze 2, and so on, are very popular
among teenage males.” See Figure 2-4 .
 
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