Game Development Reference
Figure 15-4: Concept art featured on ZOMBIES, RUN! Kickstarter page.
A highly original and innovative game, ZOMBIES, RUN! uses the smartphone's stereo sound capability to
create an immersive, post-apocalyptic world depicted with sound effects, music, and dialogue, while the phone's
location-aware capability tracks the distance a player runs and incorporates it into the game's map.
By the time this topic hits the shelf, co-creator Adrian Hon tells me, the Android version should be out, along
with starter content, “plus a whole new website that will sync player's data online and make the game much
more social. So, quite a lot!”
Notably, Hon and his co-developer Naomi Alderman raised this funding without advertising or paid PR.
They sent a few e-mails and tweets to get the Kickstarter rolling. “The rest was done by the community.”
How? Hon explains in the next section.
The Secrets to ZOMBIES, RUN!'s Success: Clear
Explanation, Good Presentation, and Rewards
“There are a few things you need to get right if you want to have any chance of success,” says Hon:
A video showing as much of the gameplay or intended experience as possible.
A clear, concise project description that shows why the game is genuinely unique and deserving of fund-
ing, with good graphics and photography.
Well-structured reward tiers that offer something good for $10, something better for $20, and physical
goods for $40+, plus some super-tiers for the very keen people at $200 and above.