Game Development Reference
a reward could provide the pledger exclusive access to the developers' behind-the-scenes process, or the chance
to be listed as a patron on the completed work. At the same time, even if you need a lot of money, you still need
to provide a good value in exchange for backing—keep in mind consumer price points and what would be a fair
retail cost if the pledger went into the store to buy a similar item. (For instance, a sensible reward at $20 could
be a custom T-shirt... not a ballpoint pen.)
Promote, Share, and Be Transparent
Remember that the Kickstarter process is about much more than funding: It's about building an audience, engaging them, and making them
part of the process.
Don't be shy about getting word of your Kickstarter out to inspire your network to promote it to their network
(“Please share/retweet!”). Once your project is funded, remember that this is just the beginning of the process.
It's best to share your progress, because the people who pledge like to follow the project's development. Be sure
to provide regular updates to your pledgers.
The project will probably evolve along the way, so update pledgers on these changes as often as possible,
too. This is doubly true if something is blocking the project's progress: be transparent with your backers about
Understanding Best Practices of
Crowdfunded Games, Part II: Advice from
Adrian Hon, Developer of ZOMBIES
ZOMBIES, RUN! is an indie game project for iOS and Android that successfully used Kickstarter to raise nearly
$75,000 from 3,464 backers, well above a target goal of $12,500 (see Figure 15-4 ).