Game Development Reference
Figure 15-3: Double Fine's successful crowdfunder on Kickstarter.
Far more people, it's worth noting, have considered making pledges to Kickstarter projects. According to
Compete, Kickstarter gets about one million unique visitors per month. Earlier this year, the company added
social network features (connections, messaging, and so on) to Kickstarter, which will probably grow the site's
Although every Kickstarter campaign is different, some basic guidelines (shared with me by an insider) gen-
erally apply to all of them.
Be Clear, Be Compelling, Be Concise—Be Video
The first best practice is to hone your project into a story that establishes the premise of your project, the journey
and struggle you've made to develop it, and what you need to complete it. (This ends the story on a cliffhanger
and makes Kickstarter users the hero of the story who ride in to help save the day.) Clearly articulate what
you're trying to accomplish and package your presentation in a compelling way. This almost certainly means
video—nearly all successful Kickstarter projects include a video.
Create a Common Sense and Communal Reward
Many videogame-related Kickstarters have offered the pledger a chance to name the game's villain or a hero.
Pledge rewards should be fairly priced and have a logical and consistent structure, so that it's clear how pledging
more money will lead to better rewards. They should also narrow the gap between creator and fan . For example,