Game Development Reference
In-Depth Information
Chapter 15
Is Your Game Ready to Get VC or Crowd-
funding?
In This Chapter
Weighing the promises and perils of financing: VCs (venture capitalists) and crowdfunding
Understanding the best ways to sell VCs on your game
Learning the best practices for crowdfunded games from successful game developers
Many indie developers assume they'll need to fund their first game projects with their own money. Often,
that's true, and the easiest way to get started. However, with the right design and “elevator pitch”—Silicon Val-
ley jargon for a short, punchy, compelling summary of the game you're working on—even small developers
stand a pretty good chance to get external funding. That money might come from a venture capitalist or angel
investor, if you can convince them you have the talent and track record to deserve their cash. And increasingly,
it can also come from a group of people across the Internet, through a process called “crowdfunding.” This
chapter will introduce you to these forms of funding and give you advice on going after both.
Weighing the Promises and Perils of
Financing Your Game through VCs or
Crowdfunding
Game developers can gain a lot of money through well-designed monetization, but they can also acquire cash
through two other means:
• Venture capital (VC) funding from an established firm or angel investors
• Crowdfunding from a large group of supporters
Of course, both of these routes come with promises and perils.
On the plus side, a venture capitalist may offer you six, seven, even eight figures in capital, and a chance to
earn far more by setting you up to go public or selling to a larger company. Just the act of getting funding con-
fers credibility to your company, in the tech/gaming industry, because it's clear proof that some major players
think you're worth backing.
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