Game Development Reference
In-Depth Information
Projected Growth
Cole's firm, DFC Intelligence, forecasts total revenue for browser-based games will be $916 million in 2012,
growing to $1.20 billion in 2014 and $1.46 billion in 2016.
Although only a small percentage of the browser market spends money on games, remember that developers can still earn indirect revenue
from all their players through web ads and sponsorships.
Summary
Here are the key points we covered in this chapter:
Facebook, the web, and iOS have three major advantages besides being the most popular game platforms:
market acceptance of low-budget games, frictionless connection to social media, and portability to other
platforms.
Facebook has more than 900 million monthly users, about 30-60 percent who play games on the social
network. This includes both genders and all the major age demographics.
About 200 million people play web-based games, with an audience that skews teen/young adult and male.
Only 20 percent are based in North America, with most of the audience in Europe and in emerging mar-
kets like Latin America, Russia, and Turkey.
iOS has a total install base of more than 200 million, including 60 million iPads and 110 million monthly
game players. About 0.5-6 percent of them (depending on genre) make in-app payments for games.
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