Game Development Reference
In-Depth Information
Overall Install Base
Web games are primarily developed in Flash, a platform that has a market penetration of more than 99 percent
of all personal computers. Other web-based platforms, such as HTML5, WebGL, and Unity will probably gain
more prominence in the next few years (these are discussed in Chapter 10), but in the short to medium term,
“web game” and Flash are almost synonymous.
CROSSREF For more about web-based platforms, see Chapter 10, “Future Trends and Opportunities for
Web Gaming.”
Player Demographics
David Cole, head analyst with DFC Intelligence ( ) , one of the game industry's leading research
firms, gave me this overview of the web-based gaming market in March 2012:
“Growth got hard hit by Facebook games on one hand and large client-based games on the other. The number
of monthly active users is still high—about 200 million—but only about 10 million users are paying—that is, 5
“In terms of audience, you have primarily a teenage/young adult audience that skews more male. Very dif-
ferent than Facebook games, which skew older and more female. There is also a much larger percentage from
Europe and emerging markets: Latin America, Russia, Turkey, and so on. North America is only about 20 per-
On this point, Mochi Media's Colin Cupp concurred: “A lot of the players on the Mochi Media network are
based in Brazil.” (Mochi is a leading web game advertising platform. See Figure 1-4 ) He added this explana-
tion: “Consoles are typically too expensive for most of the gamers there, so they play online games. This has
also resulted in a large (and thriving) game developer base in the region.”
Figure 1-4: Web games on Mochi Media
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