Game Development Reference
In-Depth Information
Chapter 11
Quick Survey of the iOS Game Market
In This Chapter
Surveying the iOS market: finding out what players spend and what developers earn
Purchasing revenue from in-app payments
Pitching to and working with publishers
The audience for games on the iPhone, iPad, and iPod is vast and growing vaster every day. However, while
many developers have found huge success on the App Store with their games, far more wind up floundering in
a market that's saturated with competitors. As a starting guide into that fiercely competitive terrain, this chapter
contains a brief sketch of the iOS game market—who buys and spends money on those games, how most of the
money is made, why advertising is necessary, plus the pros and cons of distributing your game using a publish-
er.
Surveying the iOS Market: What Players
Spend, What Developers Earn
The current market for iOS gaming is about 110 million (as discussed), with rough gender parity. By mid-2012,
just over half of consumers with an iOS system owned an iPad, as opposed to an iPhone, with just a small
sliver of owners with an iPod (according to a Technology Tell report). This is important data to keep in mind,
because of the iPad's much larger screen/playspace and better graphics. And because it has the largest share of
iOS gamers, it's important to design your game so that it optimally runs as well on the iPad as on the iPhone/
iPod.
This especially includes strategy, MMOs, and RPGs, which are suited well to the iOS platform.
Games directed at the hard-core market monetize particularly well (see Figure 11-1 ) , as do casino/gambling
games, as well as games in the casual/social quadrant, which includes disparate hits like Angry Birds, Draw
Something, and Fruit Ninja.
 
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