Game Development Reference
game or a number of games and then share profits, but often allow the developers to maintain control over their
To say it another way, as Pidgeon puts it (and this should be up in lights):
“Independent developers have more power now than ever, and this is a trend likely to become common-
Here are the key points we covered in this chapter:
Advertising-based payments, in which players take a real-world company offer in exchange for virtual
goods in a game, will probably emerge as a strong revenue source for web games, as will secondary mar-
kets in which players can exchange game goods with each other.
HTML5 and WebGL may supplant Flash as the leading development platform for the web in three to
five years, but thanks to new features in Flash, such as accelerated graphics rendering, it will probably
enjoy its prominence for quite a while. Whichever platform succeeds, it's important for developers to be
as platform-agnostic as possible.
The growing quality of high-end graphics in web games will probably lead to growing interest from hard-
core gamers, but they will probably need to see products different from what they are accustomed to on
Steam or on their consoles.
Twitter is still a “blue ocean” opportunity for web game developers that's yet to be exploited, but has
excellent potential as a gameplay mechanic and channel for viral promotion.
Users of the social networks Google+ and Chrome are an important market worth developing for, espe-
cially in South America, but overall Google+ will probably remain secondary to Facebook and the broad-
Draw Something's success is probably just the beginning of a trend in user-generated content-driven
games, in which content can be shared asynchronously on Facebook walls, Twitter, and the web.
The success of Apple's App Store is influencing other major players to launch app stores of their own.
This is a good opportunity for game developers, although it may mainly benefit established brands (at
least at first.)
Major players and investors are actively courting indie developers with resources and money. Independ-
ent developers have more power now than ever.