Game Development Reference
In-Depth Information
Twitter: A Blue Ocean of Opportunity on
the Web
Hyatt believes Twitter remains a great—if unexploited—opportunity for promoting and interacting with some
specific types of games on the web. For example, he notes that much of Draw Something's growth was fueled
by drawings posted and shared on Twitter. (See Figure 10-3 .)
Figure 10-3: Draw Something shared on Twitter via @wedrawsomething
Consider a look at Blue Ocean Strategy, the influential book by W. Chan Kim and Renée Mauborgne, which argues that businesses should ex-
pand in an uncontested market space.
“[W]e have yet to see those [Twitter-integrated] games, though Draw Something is a hit in that direction,”
Hyatt says. For that reason, Twitter, which continues to grow in user numbers and engagement levels, remains a
“blue ocean” of opportunity that has hardly been explored. Not only does it currently attract nearly 175 million
monthly visitors (according to Google Ad Planner), but also its content is not walled off or stove-piped as Face-
book's is.
With that in mind, let me add a thought experiment here—if the Pictionary-like Draw Something can go viral
through image sharing, why can't a Mad Libs-like web game go viral through text sharing on Twitter? Also
keep in mind other social networks beyond Twitter, such as China's huge Sina Weibo (300 million users) and
mobile social apps, like Foursquare, which could emerge as potential gaming platforms.
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