Game Development Reference
In-Depth Information
Chapter 10
Future Trends and Opportunities for Web
In This Chapter
Getting revenue from advertising-based payments and secondary markets
Understanding the effect HTML5 will have on Flash
Following the rise of hardcore on the web
Seeing the blue ocean of opportunity: Twitter
Developing for Google+ and Chrome
Integrating asynchronous multimedia sharing
Watching the continued growth of web-based app stores and the rise of indie development funds
As with Facebook and iOS, the web game market is evolving quickly, and if you're developing in this space you
need to anticipate new opportunities that will likely emerge, not only in the next one to two years, but also in the
few months after you buy this topic. This chapter discusses several near-future trends to watch for, gathered from
the wise minds of many gaming experts.
Advertising-Based Payments and
Secondary Markets
“I think advertising-based payments are going to be a major revenue stream in the next three years,” says Billy
Pidgeon, analyst with M2 Research. “It's been slow so far, but I think it is going to grow strongly, and advertising
is already a major revenue stream in some countries, like China.”
Things like magic swords, virtual fashion with extra frills, etc.
By advertising, Pidgeon means offers in exchange for virtual goods, long a common method of monetizing
Facebook games, which he believes will gain traction in web games. “[S]o it's important to support all forms
of advertising and tokening for payment for goods and services,” he says. For instance, a consumer buys a soft
drink that has an affiliate deal with a web game developer. The bottle contains a redemption code, which can be
redeemed for the game's fancy items .
Another variation of this, which Pidgeon also thinks will be big, is the brand-to-player payment. This is
where companies “[r]un ads in one game for other games, offering virtual currency for other games.” Pidgeon
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