Game Development Reference
Figure 9-5: Nitrome's Rubble Trouble
And while it only earns revenue through advertising, the company, as co-founder Matthew Annal tells me,
has been profitable from the first day. Now 10 years in business, the company currently has 15 employees and
is operated from an office in London. “But,” says Annal, “we still try to hold true to the values we had starting
out, as we believe it is what makes us special.” Unsurprisingly, Nitrome designs all its games and now has more
than 100 in its library, the result of building one successful game after another, using the revenue from the pre-
vious hit to finance the next.
In the following sections, Annal shares some secrets that made Nitrome the hit-maker it is today.