Game Development Reference
At peak popularity, the game was earning Preece high four figures a month, primarily through AdSense.
The game became phenomenally popular, played by upwards of 150 million people, but as noted in the be-
ginning of this topic, Preece considers it a failure, since it didn't earn the money it could have had he made some
Ironically, KIXEYE went on to deploy Desktop Defender, a version of Desktop Tower Defense, on Facebook
(see Figure 9-4 ) . It wasn't very popular, but because it was far better monetized, it earned about as much money
as the far more popular original version on the web.
Figure 9-4: Desktop Defender on Facebook
So if Preece could do Desktop Tower Defense over again, what would he do? Read on to find out.
Prepare for Success and Revenue
The movement patterns of game characters.
If he were to go back in time and design Desktop Tower Defense again, Preece says he would spend fewer re-
sources working on unit pathing and more on developing the website. This might mean creating wrapper ads
and other revenue streams, as well as direct revenue options, so that there'd be no way someone could play the