Game Development Reference
In-Depth Information
sorship deal”) until you have built a substantial fan base. And while doing this is a good way to earn revenue
early on, be sure that any deal you make lets you retain control over your games once the license expires—that
way you can use them in future projects.
Optimizing Your Game's Web Presence
Although it's a good idea to build up an audience of fans on large sites like Kongregate, you'll probably want
to draw traffic to your own site, where you can fully control the experience around your game, and better yet,
collect much more of the money it earns. The following sections provide tips for optimizing your game's web
presence.
Put as Much Thought into Your Web Page Design and
Advertising Deployment as Your Game Design—and
Track Changes!
“It has been very surprising to us how much difference small changes on the site can affect the amount of money we make,” says Matthew
Annal.
This advice is especially important for web game developers who want to host their own games (which is why
I spelled it out in such a long subtitle). It's not enough to have a site that can handle heavy traffic and dis-
plays well on all the major browsers. The site itself is the frame for your games, and how it appears on the site
can impact how much money you make. Nitrome originally developed and published its games by instinct, but
eventually learned to track how changes to their site layout impacted user behavior, such as click-through rates,
which translate into more revenue.
“It is only by monitoring what you change that you can really see what works,” says Annal. “For example,
at one point we added a new tab to the website to link to all of the multiplayer games.” (See Figure 8-5 .) “That
tab, which took minutes to add, ended up making us more money per month than our top game!”
 
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