Game Development Reference
Figure 8-3: Nitrome Games' logo
Distributing, Promoting, and Licensing
Unlike Facebook and iOS, where games are accessible from the same source, web games are distributed far and
wide, stretching out your potential audience and making them hard to find. Fortunately, there are some solu-
tions, which are covered in the following sections.
Distribute on Multiple Platforms and Make More
Distribution Even Easier
Like many successful developers, Nitrome's Annal recommends distributing your game on multiple platforms.
“You want to spread your game as far as possible, which is actually easier than you would think,” he says. He
recommends sites like Newgrounds and Kongregate to start, which will lead to smaller sites that will also em-
bed your game. You should do what you can to encourage this kind of distribution. You shouldn't just use this
as a way to attract players, but to also drive gamers to install it on their own sites. “[A]dd a link into the game
directing sites to a place they can get the game for their site, as this will increase the number of sites that take it
further.” Annal also recommends Mochimedia and Flashgamedistribution.com as good places to start this dis-