Game Development Reference
Figure 1.7 Familiar to most of us, the Google homepage (reproduced with permission)
users have used an online search engine to find information on the Web. The report states that
'search engines are the most popular way to locate a variety of types of information online'.
The only online activity to be more popular than using a search engine is sending and receiving
emails. Some other statistics that the report revealed were:
College graduates are more likely to use a search engine on a typical day (39 per cent, compared
to 20 per cent of high school graduates).
Internet users who have been online for three or more years are also heavy search engine users
(39 per cent on a typical day, compared to 14 per cent of those who gained access in the last
Men are more likely than women to use a search engine on a typical day (33 per cent, compared
to 25 per cent of women).
On any given day online, more than half those using the Internet use search engines. And
more than two-thirds of Internet users say they use search engines at least a couple of times
87 per cent of search engine users say they find the information they want most of the time
when they use search engines.