Game Development Reference
In-Depth Information
Figure 2. Cognitive Maps for designer, marketing and production. (middle ring = no change in impor-
tance of concept, outer ring = increase, inner = decrease)
Table 2. Cognitive change summary example (one person, one game)
CE/NPD Concepts
Change in Importance
Game Effect
CE/NPD Effect
Prioritize work activities
Big Increase
***
Work in parallel
Big Increase
***
Reduce time to market
Big Increase
***
Develop an effective working relationship
Share information continuously
Understand market/customer needs
Develop new ideas/ solutions
Modify existing designs
Understand each others' objectives
Focus on quality
Big Increase
Increase
Increase
Increase
Increase
Increase
Increase
***
**
**
Establish a common language
Work with experts from different backgrounds
No change
No change
Work cooperatively
No change
Reduce product cost
Big Reduction
***
Avoid duplicating work activities
Big Reduction
***
Understand ease/difficulty of manufacture
Understand task/problem in depth
Develop new products
Big Reduction
Big Reduction
Big Reduction
***
***
***
been conducted with engineers from the aero-
space industry. These industrial studies focused
on understanding the situational awareness of
co-located and virtual new product development
teams among other things (Sakiroglu et al, 2002).
In these experiments under the first condition
the participants were co-located in the same physi-
cal location and were allowed to have face-to-face
communication as well as online text chat. This
condition meant that participants were allowed
to collaborate, and share information as much
 
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