Game Development Reference
In-Depth Information
The Ranking and Evaluation Module
member takes on the responsibility of a functional
area in the company.
As a conclusion to each simulation SIMBA offers
a ranking of the participating teams. To perform
this assessment it uses a multi-criteria procedure
in which the behavior of a series of indicators
(mainly economic, commercial, financial and
management magnitudes) is analyzed. SIMBA
allows the instructor to set weights for each of
them, depending on the importance he/she wants
to give to each indicator.
Moreover, when there are multiple markets in a
simulation, a more complex evaluation procedure
can be applied. SIMBA provides a consolidated
ranking, or scoring, a “synthetic index” of the
business units the teams manage during the com-
petition. This index is calculated by consolidating
the positioning of each strategic unit (products,
markets, customers or alternative technologies)
in each of the following criteria: positioning by
business size weighted according to key economic,
financial and management indicators; positioning
according to criteria such as diversification and
risk of their business portfolio; and positioning
according to the market value and the life cycle
of the industry.
These three criteria are consolidated in a single
weighted ranking and the results and details of
the ranking are available to the teams as needed,
depending on the instructor's criterion.
The Arbitrage Module
This module is aimed at controlling the competi-
tion's dynamic and the interaction among teams
and instructors. It is run every time a decision-
making period ends, according to the scheduled
calendar, verifying that all teams have taken their
companies' decisions.
This module also allows the instructor to select
news and incidents, some of which can be created
in the Customization Module, which may alter
the market dynamic thus adapting the Simulator
to the skills and abilities of the participants. This
information is also published in the Simulation's
Then the “time machine” or the market arbitra-
tion is run. By doing this, the program integrates
the previous period's situation, the teams' deci-
sions, and the parameters of the general economic
environment together with those of each geo-
graphic market, and starts the Simulator's engine
to generate output information for the new period.
It first calculates the products' perceived
market quality in that period before proceeding
to calculate the demand for each company. This
requires the calculation of total demand for that
period, and, as a function of the companies' market-
ing policy, obtains the potential demand for each
of the companies. Then the total sales volume is
calculated for each company considering its stocks
and outsourcing policy. Finally the economic,
financial and accounting calculations are made
in order to generate financial information.
This process is carried out for all the companies
in one market, and then for all the markets run in
a simulation competition. Once this is finished,
the results will be available for the participants
to start a new decision cycle until the end of the
competition. At this stage the use of the Ranking
Module is relevant, and will be discussed below.
The Training Module
Playing the part of an add-in and a support tool,
both for participants as trainers, SIMBA has
extensive support material on the main issues
of Business Administration. Taking into account
the need to provide a methodology that makes
the best use of this type of tool, SIMBA includes
different materials to facilitate self-learning and
provide instructors with directions to accomplish
their educational goals.
The tool has a “user manual” addressed to the
participants that, in synthesis, describes the basic
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