Game Development Reference
In-Depth Information
Table 2. Information available in the reports
AVAILABLE INFORMATION
News Bulletin
News published by both the instructor and the participants of the simulation.
Competitors Information
Commercial information companies of the market and year-end economic statements,
Balance, Profit and Loss Statement.
Environment and Industry indicators
The evolution of environment and industry activity indicators.
Economic forecast
Short term forecasts about the evolution of main environmental indicators
Marketing and Commercial information
Historical information about the marketing policy followed by the company and its com-
mercial results.
Operation Information
Historical information about the operational strategy followed by the company, its inven-
tory policy and the evolution of their costs.
Human Resources Information
The policy of recruiting and training of staff.
Economic-Financial Information
Balance sheet
Income Statement, profit and loss
Cash flow
Cash flow statement
Economic - financial ratios
Liabilities: equities and loans
RESULTS ANALYSIS
Commercial and Marketing
Demand coverage for each company and market segment.
Corporate and market segment size.
Cost of the company's advertising effort by market segment.
Cost of the company's sales force effort by market segment
Price policy per company and market segment
Sales performance by company and market segments.
Market share evolution per company and period.
Market share evolution in the outsourcing market
Production
Unit cost of R&D per company and segment.
Product quality evolution.
Productivity evolution per company.
Unit cost evolution per company.
Human Resources
Dimensioning of human resources: number of employees per company.
Finance
ROI evolution per company
ROE evolution per company
Debt analysis.
Stock price evolution.
of the usefulness related to this module depends
on the participant's personal commitment.
if companies engage in outsourcing negotiations.
This is an indicator of the Simulator's capacity to
approach the complexity of managerial decision-
making. Additionally, teams can edit company or
market related news that will be published in the
Newsletter of the period.
The estimated time for a team to analyze ini-
tial information, make a diagnosis and take the
decisions for the next period is at least two hours
per market, under the assumption that each team
The Decision-Making Module
Once these analyses have been made the partici-
pants must approach the decisions on their com-
panies' different functional areas. Each market in
the competition requires the use of approximately
twenty-five variables, a figure that can be expanded
 
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