Game Development Reference
Table 1. Functionalities of the Customization Module
PRODUCTS Creating a new product only requires name identification, a brief description and, if desired, a picture.
GEOGRAPHIC SCOPE Creating a new geographical scope only requires name identification, a brief description and, if desired,
CURRENCY To be consistent with the selected geographic scopes, the tool provides the ability to personalize the
market's currency (€,US$, ¥, £)
ECONOMIC ENVIRONMENT To create the economic environment specifications there are 15 variables. The values of these variables
will change the market reaction due to company decisions. Some of them are: cost of labor, cost of raw
materials, interest of the assets and liabilities, CPI (Consumer Price Index), etc.
START-UP SITUATION OF
It takes 115 variables between decisions and results, with a history that covers two years of life of the
company. This number of variables will be multiplied by the number of companies to compete in the
NEWS AND INCIDENCES
There are different categories of news and incidences; to create a new one it must be written to identify
optimal conditions of use and the recommended actions.
There are approximately 90 parameters, which seek to reflect fluctuations in the behavior of certain
environment parameters or market specifications. Some of them are: the seasonality of demand, the
criteria for depreciation of fixed assets, deducting the purchase of factors, tax rates, etc.
The simulator can present information in Spanish or English
scheduling, defining the number of markets and
the number of companies in each market, and
assigning teams to companies. Later, the module
must define how the markets will be structured.
That is, the geographic area in which the market
simulation will take place and the economic
environment parameters defining it, what prod-
ucts to sell, the companies' names, their start-up
situations, and whether to open up commercial
transactions between companies.
The simulator also offers a number of market
activity reports. This information is very useful
for diagnosing market behavior and is only avail-
able upon the instructor's request: for pedagogical
purposes, or to justify ongoing or final results.
In business reality, managers do not have all
the information about the market, so this creates
uncertainty and risks to face. But as the aim of
the Simulator is basically pedagogical (“to know
why things happen”), the administrator can make
available to participants a series of graphics and
tables that clarify the obtained results. Table 2 sum-
marizes the information available in the reports.
Each decision cycle is equivalent to a quarterly
period of the simulation. By choosing this time
unit SIMBA aims to reflect yearly business ac-
tivity patterns, both long-range economic cycles
and annual seasonality. In every decision period,
SIMBA provides very complete information about
the companies and the market (competitors and
economic environment), accessible on the screen,
but also available in PDF, HTML, or worksheet
format, so the participants or the instructor can
use it outside the program environment.
The Analysis and Diagnosis Module
Once participants have access to all reports in the
most appropriate format for them, they will have
to make a diagnosis of their company's situation,
in accordance with the corporate strategy and
objectives defined by the team. To perform this
function they can use a series of tools (worksheet,
calculator, statistical package, etc.) as well as
support material of all kinds related to business
management theory and practice. Logically part