Game Development Reference
In-Depth Information
SIMBA: A SIMULATOR FOR
BUSINESS ADMINISTRATION
with different pedagogical methodologies, either
distance - with a manual and material support -
or on-site, which adds a refined methodology of
work with analytical tools providing an excellent
follow-up of the simulation.
Unlike other business management simulators
that can be found on the market, SIMBA introduces
some novelty modules: a Users Management
Module allowing the university or user's institu-
tion to adapt it to its planning and programming
needs. It also has a Customization Module, where
the instructor can create products and configure
the market environment, currency and language
in which the competition will take place, the
economic environment, as well as information
on possible incidents that can be used during
the simulation. Its Reporting Module provides a
wide range of information content and graphics
about the main indicators to follow-up both the
companies and the market. Finally, the Ranking
Module offers an objective assessment of the
teams' management performance (Saaty, 1990).
All the aforementioned allows a participant to
handle all the information of a company which
he/she takes on as his/her own, and to compete
against other companies in the simulated market,
each of them managed by other participants or by
the simulator. Therefore, it allows the participants
to join an immersive learning process to complete
their training, develop capabilities and competen-
cies and also to enjoy the experience.
SIMBA ( SIMulation in Business Administration )
was created having in mind all the requirements
stated in the previous sections. It is the work of a
spin-off company from the Universidad Autónoma
de Madrid in collaboration with Universidad
Carlos III de Madrid 1 .
SIMBA is a WEB based computer program that
simulates the performance of a series of markets.
This program, improved over twenty years of ex-
perience in university and postgraduate education,
emulates business reality using the same variables,
relationships and events present in the business
world. Its purpose is to provide the users with
an integrated vision of the company, using basic
techniques of business management, simplify-
ing complexity and highlighting the content and
principles providing higher pedagogical value.
SIMBA has a number of features that are worth
highlighting. First, it is a competition simula-
tor 2 , where a team of participants can compete
either against all the companies managed by the
Simulator, or have multiple teams of participants
competing among themselves. It is also multifunc-
tional, because it addresses the main functional
areas of the company. It is interactive, because
it allows the participant to communicate both
with the Simulator and with other participants
of the simulation. It is very versatile because it
provides different levels of difficulty, adapting to
the knowledge the participants have in business
administration. There is no limit to the number
of users. It allows the diversification of products,
markets, customer segments and technologies.
Since it is a WEB based system, the users can
access it directly from a computer connected to
the Internet, thus eliminating the need for the
application to be installed. Moreover, it can run
on any platform or operating system. Therefore,
it can be used anywhere and on any device al-
lowing access to the WEB 3 , and can be used by
participants located in different places. It works
Architecture of SIMBA
Figure 1 gives a general perspective of SIMBA's
structure showing the different operating mod-
ules it includes from the user's viewpoint. The
following subsections describe the modules, the
interrelationships among them and the versatility
they provide the tool with.
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