Game Development Reference
In-Depth Information
on viral channels. No one can silence word of mouth, and if your game is good
enough, if it gets better when players have the opportunity to play with their
friends, then those players will call/email/text their buddies and convince them
to play. And in a well-monetized game, that translates into free money for you.
7.8 Redirecting Users for Increased Virality
There's another way that game development companies have found to siphon off
some of the power of the viral effect; they ensure that when users are exposed to
their games, they are also indirectly exposed to other games by the same maker.
Zynga makes excellent use of a game bar that helps transition users who try one of
their games into others. Game bars that expose users to other products in the same
family can help increase the stickiness of a brand for its users.
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