Game Development Reference
Ads and Analytics
Advertisements provide a way to generate additional revenue from apps and games. It
can be very lucrative if the app is very popular, but frankly speaking, it's also easy to
put off users by displaying ads, and it's much more likely to make little to no money.
It's still worth experimenting with advertisements—for example, if you use them as a
motivator in free versions of your app by letting your users know that the full version
removes the ads—besides offering all the other cool features the players want, of
Regardless of whether you dislike ads, there's another reason to evaluate the ad space.
That's because most advertising SDKs can also provide you with insightful metrics and
analytics. This not only includes statistical data such as which iOS version your users
have installed and which device they're using but also includes custom metrics, such as
which game mode is played most often and where players tend to fail more frequently.
This allows you to tweak the difficulty and the user interface layout according to how
the users are actually using your app. It also helps you plan upgrades and marketing
▪ iAd by Apple is the first contender when it comes to advertising on iOS
devices. You can get an overview of the iAd Network on Apple's advert-
▪ AdMob for App Developers is also a very popular ad platform among
game developers. You can learn more about the iOS version of AdMob at
hosted here: http://analytics.admob.com . AdMob also offers
AdWhirl ( www.adwhirl.com ), which allows you to display ads from
a variety of ad providers.
▪ Flurry Analytics is the only product that focuses solely on metrics and
analytics. Note that Flurry bought Pinch Media, and its products have
merged into Flurry Analytics, in case you're wondering why I'm not
mentioning the very popular Pinch Analytics. Begin your research into
Flurry Analytics here: www.flurry.com/product/analytics/