Game Development Reference
In-Depth Information
Make sure you don't come across as cocky on your blog, but likewise don't belittle
yourself. You may be a beginner, but you're learning, so focus on what you've learned.
The things you do learn will seem like things that millions of other developers already
know, so you might wonder whether you should really blog about them. I'm familiar
with these thoughts, and frankly speaking, you'll always have doubts about whether
what you write is going to be of interest to others. It is, trust me. And if it isn't, no big
deal. The truth is, even though there are millions of developers who may already know
about what you post, there are millions more who don't and who will be able to learn
from you.
And remember to put your best skills up front and avoid blogging about your weak-
nesses. You may not know it all, but you can learn it. If you really want to know how
multiplayer game programming can be enhanced by predicting client movements, learn
about it. The Web is a great resource—collect what you find and blog about what you
found and learned. Others will respect you for it. Blogging takes years of practice, so
it's best to start now because it will pay off in the end—possibly in ways you can't
even imagine right now.
Another important way of marketing yourself is Twitter. Once you have something to
tell the world, you'll be happy to be able to reach out to dozens, hundreds, if not thou-
sands of your followers at once. Twitter is a very effective marketing tool. How to use
it effectively is a matter of following simple steps. First, don't protect your tweets—it
seriously limits the number of people who are going to follow you. (I certainly won't.)
Then provide an interesting bio, which should include your interests, what you do, and
anything else that makes you seem like an interesting person to follow. Simply using a
joke, poem, or quote as your bio is a no-no. And don't forget to link to your blog! The
most important things are to tweet regularly and tweet about things others might find
interesting. Tweeting only about yourself and your products (or just retweeting other's
posts) isn't going to convince many people to follow you.
Public Relations and Press Releases
If you work alone and you don't want to cooperate with a publisher, hiring a public re-
lations (PR) firm or agent to give yourself and your game a better chance in the market
may be a wise decision. But it could also be downright stupid and pointless. In the lat-
ter case, it's usually not the fault of whoever is doing the PR; it's a matter of under-
standing the benefits of PR—what it takes to make it work effectively—and assessing
whether it's worth spending thousands of dollars on.
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