Game Development Reference
In-Depth Information
If you're really not sure whether your game is going to be a success based on how
much fun it's going to be, one rather effective way to increase your chances is to make
a game that's very presentable and colorful and just looks like great fun in screenshots.
With the low barrier to entry on mobile devices because of the low price points, a
great-looking game with little in terms of play depth more often than not will outper-
form and outsell a complex game with multiple game modes and many hours of poten-
tial game play. It may pain some developers because it goes against everything they be-
lieve in, but it's an unavoidable fact of life. Of course, if you can combine the two and
create an innovative, fun game that just looks great, the opportunities are endless.
If you browse reviews, there's one thing you should give a lot of attention to. The most
prominently featured screenshots are always action scenes from the game, usually with
a lot of things going on at the same time. This has almost become an art form; profes-
sional developers will even develop specialized tools to stage scenes where they can
take the best possible action screenshots, without having to play the game and rely on
luck to get it just right. Maybe you should consider that, too. So, the best artwork you
can create or pay for should definitely be a priority for you, and so should making a
convincing trailer for your game. Outstanding presentation is a very important buy-in
to get to talk with a publisher as well.
This advice goes for your blog as well. You do have a blog, don't you? If not, start one
right now! You can get a free blog on http://wordpress.com , and you'll learn
how to work with the most popular blogging software along the way. As your blog ma-
tures, you may want to consider hosting your blog on your own server; you can do that
with WordPress as well, but with a lot more options for customization through plug-ins
and themes.
Your blog is an important way of marketing yourself. The most important aspect here is
that self-marketing will indirectly benefit anything you do from now on. Blogging gets
you in touch with other like-minded people, who sooner or later will be willing to help
you, sometimes for free. If you're really making a name for yourself in your develop-
ment community, that's good news because it can get you attention from publishers
who follow the same channels you're working in. Note that this is in contrast to most
of the players of your game, to whom you'll have to reach out on a different level.
And because your blog should be your public face, it should be you who's talking.
Don't put on a mask and try to sound like a big corporation—for example, by saying
things like what you're doing is going to revolutionize the way we play games. I call
that … a term I won't put in this topic, but I'm sure you know what I mean.
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